UI vs UX Design: What’s the Difference?
By Sazzad Hossain · Updated
Short answer: UX (user experience) design is how a product works and feels to use — research, flows and structure. UI (user interface) design is how it looks — layout, type, colour and components. Most designers in Bangladesh do both and call it UI/UX.
UX design: how it works
UX designers study users and design the structure of a product: user research, journeys, information architecture, wireframes and usability testing. The goal is a product that is easy and useful.
UI design: how it looks
UI designers turn that structure into the visual interface: layout, typography, colour, icons, components and motion. The goal is a product that is clear, consistent and on-brand.
Side by side
| UX design | UI design | |
|---|---|---|
| Question | Does it work for people? | Is it clear and attractive? |
| Outputs | Research, flows, wireframes, tests | High-fidelity screens, design systems |
| Tools | Figma, FigJam, Maze, interviews | Figma, Framer, icon and type tools |
What about product design?
Product designers do UX and UI and care about business outcomes: metrics, prioritisation and working closely with product managers and engineers.
Which do you need?
For most startups and SMEs, one strong UI/UX or product designer is enough. Larger teams split the roles. Browse Bangladeshi designers by specialty.